What are Storyboards? Here are Examples, Functions and How to Make It!

Video marketing is 600% more effective for product promotion than text marketing. That’s why it’s important to create engaging video content. One way is by using storyboards.

With storyboards, the creation of your marketing video is more planned so that it is more effective to increase sales.

What is a storyboard and how do you create one? In this article, you will learn about storyboards in detail with various examples for your inspiration. Curious? Come on, see the following explanation.

What are Storyboards?

Storyboard is a storyboard or outline for making videos. The shape is similar to a comic with various illustrations. In it, you will compose the pictures that make up a series of stories. On each image, you can include some more detailed descriptions. For example, camera angles, lighting, transitions, dialogue and more.

In simple terms, storyboards are similar to comics. However, make no mistake. Not that you have to be good at drawing, yes.

You can create storyboards manually. The picture doesn’t have to be good either. Most importantly, the message can be conveyed properly. However, now there are many software that you can use to create storyboards such as Storyboardthat.


So, it can be said that making this storyboard is relatively easier. However, you should still follow the proper guidelines.

What are the Functions of Storyboards?

There are many benefits that you can get from storyboards. Because storyboards have several important functions that you need when creating videos, namely:

1. Become a Reference during the Video Making Process

In the process of making videos, storyboards serve as a benchmark or reference for making videos. It is like, this is the scenario of the production process that will be carried out. Starting from what scenes are needed, the point of view of taking the scene so that it fits the purpose, to the time of execution of the production.

2. Making Production Process More Efficient

If you already have a storyboard, the process of making videos can be more efficient. Why? Because you already have a reference in making the video. In practice, you can prepare what is needed for the various visual needs needed.

For example, if you need natural lighting, that means you can adjust the shooting during the day. Or, you can also set the camera at a certain angle because that’s the angle recorded on the storyboard for some scenes.

3. Facilitate Communication

Storyboards are also indispensable for those of you who work as a team. The reason is, you can easily convey your ideas to other teammates. In addition, detailed notes will make the concept of the video easy to understand.

In fact, with storyboards, you can also evaluate the concept of your video at the same time. If something is still not perfect, your co-worker can provide additional ideas or correct the idea for a scene in the video.

Also read: Complete Guide to Getting Started with Video Marketing

5+ How to Create a Storyboard for Video Marketing

How to make a good storyboard? Here are the steps:

1. Define Video Idea

The first step in making a storyboard is to determine the idea. Find interesting video ideas, either from the story or the value offered so that your marketing efforts are not boring.

Then, how to find interesting ideas? Try to be observant to see the current situation and take stories that are relevant to trending topics. For example, living a new normal life in the midst of the Covid-19 outbreak.

You can use this example for your business promotion steps. Not only in the form of videos about product sales, it can also be about branding information.

If you have an idea, write down in detail what video you will make later.

2. Create a Video Timeline

After determining the idea, the next step is to create a video timeline. Simply put, you make an estimate of the duration and timing of the video.

In the timeline settings, you don’t need to give a time description for each scene.

Just make sure your video marketing has: opening section, problems, solutions, and a CTA.

  • Opener: this section is made to build and grab the attention of the audience.
  • Problem: this section describes the conflict of a story. Generally, it is associated with problems faced by the target audience.
  • Solution: this section presents your product or service as a solution to the existing problem.
  • Call to action: this section is created to invite the audience to take the action you want, for example visiting the website, subscribing to the channel, and more.

You can set your own video timeline according to your content type and purpose. As an illustration, you can see an example below.

Create a Video Timeline
Create a Video Timeline

By creating a timeline, you can be more precise in planning the content of the video marketing content. If the message is easy to understand, promotional efforts can run optimally.

3. Prepare the Storyboard Template

The next step is to prepare a template to create a storyboard. A good storyboard template has at least a title column, a visual column, and a description column. However, also adjust to the needs of the video that you are going to make.

To make it easier for you, we will provide an example of a storyboard template as follows:

Prepare the Storyboard Template
Prepare the Storyboard Template

You can also add fields for notes about camera angles or settings, scene details, and more. In essence, pour the ideas that are in your head on this sketch.

You can do the same steps when using software like Canva or Boords.

4. Draw Your Idea

Now that you’ve prepared your storyboard template, it’s time to draw your idea.

Want to use the manual method but can’t draw well? Relax, you can use a magazine or newspaper cutout. Then, paste it into the storyboard template that you have prepared.

If you use software, the steps are more intuitive. You just need to choose an image according to your needs and then place it on the template.

Draw Your Idea
Draw Your Idea

The choice of images in storyboard software is quite a lot, ranging from indoor or outdoor places, characters, animals, and other images. When finished, you can save the created storyboard.

5. Enter Scene Details

To make sure the storyboard is easy to understand, add scene details to each image. For example the name of the scene, dialogue, explanation of the scene. With this information it will be easier for you during the process of making videos or to discuss with other teams.

If you want more detail, you can also add another explanation for each thumbnail. For example, there is a text or description at a certain second or minute.

In short, adapt this storyboarding process to your needs. If the video idea is very complex, provide more detailed information.

6. Revised Storyboard

Once the storyboard is ready, your task is not finished. Because, you still need to do the revision stage. The goal, to ensure that all elements are complete.

If you work in a team, ask your colleagues to check and provide input. Not only on the storyline and the information provided, but also ensuring that the video that will be made is in accordance with the promotional objectives.

Read 9 Tips To Reduce Bounce Rate Tips For Websites and Blogs

3 Examples of Successful Video Marketing Storyboards

To give an idea of ​​​​the storyboard, we will provide some examples from the following well-known brands.

1. B&Q

BBQ StoryBoard
BBQ StoryBoard

One example of a brand that uses storyboards for video marketing is B&Q, a brand of equipment and room decoration materials. The idea of ​​the story is how B&Q offers a solution to decorate the room to make it more colorful.

In the storyboard, the opening is planned with a picture of a Zebra character with a colorful background. This can be realized in the final video. The difference is, adjustments are made to settings that use light coming in from the window with a wall displaying several photos.

In the problem-solution stage, the main character explains how his house is less attractive because it is only black and white. This is described in detail in the storyboard that is created. Starting from going to the paint shop to the process of painting the house.

2. CandyCrush Saga

CandyCrush Saga StoryBoard
CandyCrush Saga StoryBoard

Another example of a brand using storyboards for video marketing is the game Candy Crush. The idea of ​​the story is to play the game in real life.

In the storyboard, a scene is designed when the main character meets the Jelly Queen mascot. The depiction of the mascot on the storyboard certainly makes it easier to work on the video. In this case, the mascot is finally realized in the form of animation.

Next, the story goes where the character and mascot play a game in the real world. That is the essence of the message conveyed.

Even so, the final video uses some adjustments from the storyboard idea. For example, the main character with a different figure and the CTA background which is not an aerial view but a landscape with a sunset focus.

3. Honda

Honda StoryBoard
Honda StoryBoard

Honda ‘s video marketing uses a simple storyboard example, but the concept is very striking. The content of the video shows several cars crossing a cliff with a background song that matches the company’s tagline: “The Power of Dream”.

To ensure the message is conveyed properly, the storyboard shows how the lyrics in the song are arranged per scene. As a result, the realization of the video in each appearance of the lyrics can be more well planned.

In addition, other details are also displayed more neatly, starting from the color of the car that crosses each song lyrics, the background of the video location, to the number of cars that appear at the end of the video.

Create a Storyboard to Succeed Your Video Marketing!

Well, now you understand storyboards to support your video marketing efforts.

Not only useful, making storyboards is also quite easy. Can be done manually or with the help of software. It doesn’t have to be a good picture, the most important thing is that the idea can be conveyed clearly. Start by coming up with ideas and making revisions before moving on to the video creation process.

If your video marketing is running effectively, your digital marketing strategy will reap the desired results. To learn more about digital marketing, you can download the ebook Digital Marketing Guide for Beginners. Free!

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