Social Media Marketing Complete Guide

Social media marketing is no stranger to some of you. Product promotion through social media platforms is considered effective enough to reach potential customers easily.

However, are you doing it right? Or, are you using only one platform and it’s not getting the maximum results?

Well, in the following article, we will invite you to learn social media marketing with various different platforms.

Let’s start with the understanding of Social Media Marketing first.

What is Social Media Marketing?

Social media marketing is a marketing strategy using social media as a platform to do it. Many types of content can be uploaded through social media, such as content for general information, tutorials, to product offers. Social media marketing can also be done for free or using paid advertising.

In practice, social marketing efforts are often used in conjunction with other digital marketing efforts. For example, the use of blogs, email and others.

Because there are so many social media platforms, choosing the right platform for your business is one of the keys to the success of this marketing strategy.

Oh yes, before getting into various social media marketing strategies, it’s a good idea to do some research to support your efforts and learn social media marketing first.

How to? Start with the potential of social media right here and right now.

Data from WeAreSocial, 240 million Americans are active social media users. Of these, the most users are aged 25-24 years. This is certainly important information for those of you who are targeting a certain age target market.

Today, Facebook is still the most popular social media platform. And, Whatsapp is a commonly used messaging application. Knowing this data, you can implement efforts that are in line with your business strategy.

In addition, keep in mind that 106.6% of social media access is done through mobile devices. So, customize your promotional content to make it mobile friendly.

The Best Types of Social Media You Can Use

Then, which social media is the best and most suitable for your business? Find the info below!

1. Facebook

Monthly Active Users: 2.7 billion users

Largest Demographic: 25-34 years old

Gender: 56% male, 44% female

It is undeniable that Facebook is the largest social media in the world. In fact, not only individuals are flocking to use Facebook, but there are 65 million businesses that use Facebook Pages to promote their business.

2. YouTube

Monthly Active Users: 2 billion users

Largest Demographic: 15-25 years old

Gender: 72% male, 72% female

YouTube is the best social media to run video marketing. How come? There are approximately one billion hours of video watched every day on YouTube. Therefore, many businesses have created channels on YouTube and regularly upload relevant videos.

3. Instagram

Monthly Active Users: 1 billion

Largest Demographic: 25-34 years old

Gender: 43% male, 57% female

Instagram has a myriad of interesting features that you can use for free promotion. Call it Stories, Instagram Live, and IGTV. Apart from that, there is also a business account feature which provides a complete analysis of the performance of your business account.

4. Twitter

Monthly Active Users: 330 million

Largest Demographic: 30-49 years old

Gender: 68% male, 32% female

Twitter focuses on real-time content or information. So that it becomes a place to share the latest news and entertainment around the world. As a result, the movement on Twitter is very fast. It is suitable for businesses that regularly produce content.

5. TikTok

Monthly Active Users: 689 million

Largest Demographic: 18-24 years old

Gender: 41% male, 59% female

TikTok is a short video sharing social media whose users have increased dramatically in recent years. Especially for young people Generation Z. So it is very suitable for those of you whose target market is young people.

6. LinkedIn

Monthly Active Users: 738 million

Largest Demographic: 46-55

Gender: 51% male, 49% female

LinkedIn is a social media for workers and professionals in their fields. Therefore, the largest demographic is users aged 40 years and over. As a result, LinkedIn is perfect for finding customers if your business is B2B.

7. Pinterest

Monthly Active Users: 400 million

Largest Demographic: 30-49 years old

Gender: 22% male, 78% female

You could say Pinterest is a digital board where you can “paste” pictures, videos, even gifs on your account. So, this social media is perfect for promoting your products with striking photos. Especially if your target market is women.

8. Snapchat

Monthly Active Users: 287 million

Largest Demographic: 13-34

Gender: 40% male, 58% female

Snapchat can be said to be a unique social media. Why? Because interactions on Snapchat use short videos, instead of text like other social media. Snapchat is generally used by businesses to build brand awareness among young people.

Effective Social Media Marketing Strategy

The following are some social media marketing strategies that you can do:

1. Using Instagram Marketing

Instagram’s potential for product promotion cannot be doubted. 80% of users admit that posts on Instagram influence their buying decisions.

Well, to make sure your social media marketing is successful, there are some important strategies when using Instagram. The main thing, immediately switch to a professional account or business Instagram. Then, optimize your business profile.

If the two steps above have been done, continue with creating creative content and unique hashtags.

2. The Best Instagram Tools for Business Promotion

If you believe that Instagram is the best platform for promoting your business, then take a more aggressive approach. The trick is to use Instagram tools.

Instagram tools will help make your social media marketing efforts easier, both in terms of content creation, implementation of promotions to data analysis.

Some of the tools that you can use are Snapseed for photo editing and Later for scheduling content posting.

3. Utilize Instagram Ads

To complement your Instagram marketing efforts, placing ads on the platform is also a pretty good idea.

Since advertising is related to budget usage, make sure your ads are effective in reaching customers. So, it can give you a return on investment (ROI) .

To create ads on Instagram, there are several things to consider. First, define the audience properly. Then, choose an ad format that fits your product. No less important, create an attractive copywriting text.

4. Using Facebook Marketing

With so many Facebook users in Indonesia, Facebook marketing is certainly a mandatory social media marketing effort for your business. If you haven’t done it yet, now is the time.

There are various strategies you can use in marketing with Facebook. Starting from creating interesting content, determining the budget and analyzing the efforts made.

Don’t forget to use the available Facebook marketing tools. For example, DrumUp and SocialOomph.

5. Utilize Facebook Ads for More Optimal Results

If you have a special budget, using Facebook Ads can be an attractive option. Because, it will be easier for you to quickly target a more specific audience.

Thanks to Facebook’s ability to study user habits, it will help you to create targeted promotional programs.

How to make Facebook Ads is almost the same as Instagram. The steps start from choosing the type of ad, determining the audience and setting the ad serving schedule.

6. Using Twitter Marketing

If your social media marketing strategy focuses on brand visibility, Twitter can be the platform of choice. In fact, 80% of users mention brands in their tweets. And, more than 50% of those brand mentions ended with product purchases.

Well, to seize this opportunity, you need to apply the right Twitter marketing strategy. First, optimize your business twitter profile. Don’t forget to always include hashtags in every product promotion campaign.

7. Maximize User-generated Content

User-generated content is consumer posts that recommend your products on their personal accounts.

Utilizing user-generated content can be an effective social media marketing strategy. This is because the level of consumer confidence in other people’s recommendations is quite high, reaching 92%.

One way to boost user-generated content is to create contests or giveaways with certain hashtags and ask followers to mention them.

8. Increase Sales by Retargeting

Retargeting is an effort to approach consumers who have previously purchased products or just visited your website. The goal is to bid according to the type of product they’re looking at.

One of the most popular ways is Facebook Retargeting Ads using Pixel.

9. Using the Best Social Media Plugins for Websites

Still running promotions through the website and social media separately? Think again. Because with WordPress social media plugins, you can do it in an integrated manner easily.

Many WordPress plugins for social media marketing. Good for sharing purposes, profiling to auto-publish content.

Some plugins that you can try are Social Media Auto Publish , Social Warfare and Instagram Feed.

Benefits of Social Media Marketing

Here are some of the benefits of social media marketing for businesses—both large and small:

1. Save Cost

The first benefit of social media marketing is that you don’t have to dig into your pockets too deep to do social media marketing, you know. In fact, you can completely run it at no cost. Can’t believe it?

You can create free social media accounts, post free pictures or videos, and create free groups. Expenses are only needed if you buy paid advertising on social media or buy supporting tools.

2. Effective and Efficient

Compared to offline marketing such as banners or billboards, social media marketing can be more effective in reaching your consumers. Why? Because, you can set ad targets very deeply.

You can set your age, gender, place of residence, hobbies, and even relationship status. As a result, your marketing will be much more effective in an efficient and uncomplicated way.

3. Increase Brand Awareness

As mentioned above, there are 160 million social media users in Indonesia. This means, if you implement social media marketing well, there are 160 million people who have the potential to know your business through social media. Wow!

Moreover, if you manage to make interesting posts that are viral among netizens. You can be sure that your brand will be recognized by many people faster.

4. Expanding Business Market Share

Social media can be used by anyone and wherever they are. In other words, your target consumer is not limited to where you live. However, from around the world not just limited to your country in case you sale product to people abroad.

As long as you do apply social media marketing well. For example, using the right hashtags, so that everyone can easily find your business.

5. Easier Communication to Consumers

Good communication is crucial in every relationship. Including the relationship between the business and its customers. Now, through social media marketing, you can easily communicate two-way with consumers.

Consumers can send private messages, leave comments, or mention your brand. Amazingly, you will immediately get a notification about it and can immediately respond to it.

6. Share the Latest Information Quickly

Another benefit of social media marketing is that it allows you to quickly share information related to your business. As a result, your consumers can know about discounts, flash sales, promos, or other information right away because it will appear on their timeline immediately.

Imagine using traditional marketing such as billboards or banners. It will take you hours, even days. And even then at a much more expensive price than through social media marketing.

7. Attracting Traffic to Your Website

Social media marketing can also be used as a bridge for new traffic to your website, you know. You only need to enter your website URL in the description. So that people who click on it will be directly directed to your website.

Especially if your post is interesting and useful. Guaranteed, there will be many people who share the post, so that more traffic comes to your website. Win-win solution, right?

Which is the Social Media Marketing Strategy for Your Business?

There are quite a few social media marketing strategies that you can use. As a first step, make sure you already know your target audience well.

Several social media platforms offer free or paid marketing efforts. Adjust to the needs and capabilities of your budget.

If you have made your choice, immediately do your social media marketing efforts more optimally. Good luck always!


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