Product Definition, Rank And Its Types

ACTIVELY SHARE, PRODUCT Products are goods or services that can be traded. In this case, it means that the product is everything that can be produced from the production process in the form of goods or services that can later be traded in the market.

Meanwhile, in general, a product is a substance that is produced by the producer and offered to the market in order to meet the needs or needs of consumers.

Products in this case can be intended for final consumers or intermediate consumers.

With the product, then everything that can be offered in the market so that it can be consumed or used to meet the needs of consumers in the market.

At the retail level, products are often referred to as merchandise.

The following is a review of the definition of products according to experts along with their types and levels, which have been summarized by Actively Share from various sources.,

Definition Of Products According To Experts

In the world of marketing, a product is anything that can be offered to a market and can satisfy a want or need.

However, there are different opinions regarding the meaning of the product according to the following experts:

Philip Kotler

Philip Kotler explained that the definition of a product is anything that can be offered, owned, used or consumed in order to satisfy the needs or needs of consumers.

It includes a physical form, service, person, place of organization or an idea.

William J. Stanton

William J. Stanton argues that the notion of a product is a set of tangible or intangible attributes which include price, color, packaging, retailer, prestige, and services from producers that will be accepted by buyers as being able to satisfy their needs or needs.

Fandy Tjiptono

Fandy Tjiptono explained that the definition of a product is a variety of things that are offered by producers to be noticed, sought, purchased, declared, consumed, or used by the market as a form of fulfilling market needs or needs.

Djaslim Saladin

Djaslim Saladin said that the definition of a product is all things that are able to meet and satisfy human needs in a form that exists or does not exist.

Basu Swastha and Irawan

The two economists above define the notion of a product as something that is complex in nature, both tangible and intangible, which includes color, price, packaging, service, prestige, and retailers that can be accepted by buyers in order to satisfy the needs and desires of customers. .

H Djaslim Saladin, SE

Understanding the product in general is all things that are able to meet and also satisfy the needs or desires of humans in physical form or not.

Product Types And Classification

Products can be divided into several types, either in the form and durability of the product, or based on consumers and what products are able to be consumed by consumers.

The following is an explanation of the types of products according to Philip Kotler, namely:

1. Consumable Products

The definition of consumer products is all products that can be used by end consumers or end users. The consumer products are then divided into several parts, namely:

a. Daily Necessities Products

That is a product that is needed and will run out more easily if used so that it will be purchased more often by consumers, such as foodstuffs, beverages, laundry soap, bath soap, shampoo, etc.

b. Shopping Products

Is a product that is spent by comparing a product with other similar products in terms of quality, price, and product specifications, such as smartphones, tv, laptops, shoes, etc.

c. Special Products

Is a product that has a certain character and has a luxurious and special impression, where some groups of consumers will be willing to pay for the product even though it is priced at a high price, such as jewelry, cars, or other products.

d. Unsought Goods

Is a product that consumers have not previously known and even though they already know, they do not necessarily buy the product, such as tombstones, coffins, burial grounds, etc.

2. Industrial Products

The definition of industrial products is all products that can be purchased by consumers so that they can be used as raw materials for further processing into new products. This industrial product is divided into several parts, namely:

a. Raw Materials and Spare Parts

Is a product that is needed to be processed into new products that have more benefits.

Generally, this type of product is divided into two parts, namely raw materials and spare parts.

Examples of raw products are wood (which can be made into cabinets, chairs, etc.), wheat (which can be made into bread), etc. While examples of products, materials or spare parts are LCD screens, etc.)

b. Capital goods

Is a product that is able to help or make it easier for manufacturers to manage or develop a mature product and has a relatively long durability, such as factories, office buildings, laptops, cars, production machines, etc.

c. Business Equipment and Services

Is a product that is able to help manage mature products that are ready to be sold and have a relatively long durability, such as office stationery, lubricating oil, engine fuel, etc.

While examples of business service products are maintenance tools, product advertising, legal aid consulting, etc.

3. Products by Shape

A product can also be categorized based on its form, namely goods and services. The following is an explanation, namely:

a. Product Item

Are all products that have a physical form, can be seen, touched, touched, moved, and also have other physical treatments, such as food and beverage products, accessories, etc.

b. Service Products

Are all activities that are able to provide benefits and satisfaction to customers, such as lodging services, consulting services, make-up services, massage services, etc.

4. Products Based on Durability

Products can also be divided based on the durability of the product, which is divided into two types, namely:

a. Non-Durable Items

Is a product that has a tangible form and can run out when consumed or used for several times, such as toothpaste, bath soap, perfume, hair oil, etc.

b. Durable Items

Is a product that has a physical form that can last a long time even though it is used many times, such as laptops, smartphones, refrigerator cabinets, tables, benches, televisions, etc.

Product Rank

Most of us of course already know that there are many types of products around us.

However, each of these products turns out to have its own level, so the quantity is also different. Fandy Tjiptono in his book explains that there are five product levels, namely:

1. Main Products

Is a product that has benefits and can be consumed or used by consumers.

2. Generic Products

Is a product that has the most fundamental product function so that it will be very useful for consumers.

3. Hope Products

Is a formal product offered with various kinds of equipment in which the condition of the goods can be expected and agreed to be purchased.

4. Complementary Products

Is a product that has many benefits and services that can increase satisfaction and can also be distinguished from other products.

5. Potential Products

Is a type of addition or change that might be developed in a product in the future.

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