5+ Ways to Maximize Your Marketing Strategy with User Generated Content

You came across this article because you were curious about user generated content (UGC)? Take a look at the following examples first…

Have you ever seen brand posts that include someone’s username in social media captions like this?

Starbucks User Generate Content
Starbucks User Generate Content

Or, see customer reviews on a website like this?

Amazon User Generated Content
Amazon User Generated Content

Did you know that the two images above are examples of User Generated Content?

That’s an example of user generated content, a marketing strategy that is still often overlooked by business people. In fact, user generated content is a strategy with positive effects that cannot be underestimated.

However, don’t worry! We will cover everything about User Generated Content in this article. Starting from the understanding, benefits, and how to apply it in your business. So, watch to the end, OK!

What is User Generated Content?

As the name suggests, User Generated Content is all the content created by users of your product. Starting from pictures, videos, testimonials, and so on. So, instead of you doing the marketing, it is the users who will do the marketing of the products of your business voluntarily.

How to create User Generated Content for marketing content is easy, you just have to collect it from users. So the question is, how to do it? You can use certain hashtags on social media, ask users to tag official brand accounts, encourage users to leave product reviews, and ask content creators directly. Not difficult, right?

User Generated Content (UGC) Examples

To give you a clearer picture, here are examples of the implementation of UGC by some brands:

1. Pictures on Social Media

Starbucks Instagram account often re-grams (reposts) posts from coffee connoisseurs. Starbucks knows that customers love its products and Starbucks doesn’t hesitate to show it off on social media.

2. YouTube Video

GoPro does not hesitate to upload user-generated videos on its official YouTube account. This UGC GoPro shows that anyone can make fun, unique, and thrilling mini films. With this example of UGC, GoPro wants to be in line with what they want to sell through their cameras, namely adventure.

3. Contest

In 2014, Starbucks held a contest called #WhiteCupContest on social media. As the name suggests, Starbucks coffee shoppers are required to draw a picture on a white drink, then send the photo using the hashtag #WhiteCupContest. Within three weeks, there were 4000 designs submitted by consumers to Starbucks.

4. Social Content

Several years ago, Coca-Cola released special packaging under various popular names. Then, Coca-Cola invites users to share photos of Coca-Cola packaging with their names on social media. The Coca-Cola program is an example of user generated content that has been successfully implemented in more than 80 countries.

5. Testimonial

Yup, we also don’t want to miss implementing user generated content. One example of UGC on a website such as Google My Business, and EBay is the testimonials from our loyal customers. Like other UGC examples, you can also choose which testimonials you want to display. For example, you only want to display detailed testimonials or testimonials from customers with a big reputation.

Read Learn Copywriting Complete Ways to “Sell” with Writing

User Generated Content Benefits

After knowing the meaning and examples of User Generated Content, here we explain the advantages of UGC:

1. UGC is More Trusted by Consumers

92% of people trust recommendations from other people—even if they don’t know each other—than ads from brands. This shows that consumers see UGC as the main consideration before buying a product.

Now, consumers are smarter and not easily swayed by a brand’s advertisement. They seek the truth. And, where is the best source of truth other than people who have used the brand’s products?

2. Save Cost

User Generated Content is content that is entirely user-generated. You don’t have to pay users because they do it voluntarily. Whether it’s sharing experiences or just taking part in the contest you are holding.

This of course makes UGC much more efficient than spending millions to promote your products. Besides that, you won’t lose too much money if the UGC strategy, unfortunately, doesn’t go well.

3. Helping Content Marketing

One of the requirements for content marketing to be effective is consistently releasing content. For some businesses, consistently putting out relevant content is quite difficult. Therefore, this User Generated Content can help optimize your Content Marketing.

Moreover, content from UGC usually comes from the daily life of users, For example, holidays, parties, or product reviews. So even if you take advantage of UGC, your content is still unique, fresh and relevant.

5+ Steps to Maximize User Generated Content in Your Business

In order to maximize your User Generated Content, here we explain the steps:

1. Always Ask for Permission

No matter what kind of content the user creates, you must ask permission to use it. If you just use UGC without permission, it will leave a bad impression on users. Because, you’re the same as stealing their creations.

So, ask permission first. You can send them an email, leave a comment on their post or send a message to their inbox. Also show that you value their content by praising it. This way, users feel valued and are happy to give you permission.

2. Listing Sources

Even if you get permission, don’t forget to include the source of the UGC. You can list the source with the username tag on social media, write the user’s website, write their YouTube channel, or just mention the name directly.

Listing the source means that you value the creator of the content. That way, they will be more enthusiastic about using your product in the future. In addition, including the source can also convince your consumers as a whole that the content is really original made by consumers.

Oh yes, if you plan to post UGC on various social media at once, don’t forget to ask the creator if he also has an account on these social media. For example, you want to share UGC from Instagram to Facebook. Well, you can ask if he also has a Facebook account that you can tag.

3. Offer Rewards

If you want consumers to always give UGC, offer them a reward. There are many ways to be rewarded. Starting from holding contests, giving merchandise discounts for those whose content is displayed, and many others.

However, don’t focus too much on rewarding UGC creators. Because, based on a survey, only 32% of users make UCG because of the lure of rewards. Meanwhile, 60% said they created UGC to get likes or to have their content featured.

4. Make Sure Users Know What Content You’re Looking For

UGC creators want their content to be featured. Therefore, you need to tell them what type of content you are looking for. Be as specific as possible to make it easier for users to create the content you need.

Take for example the Wayfair Instagram account. Wayfair requires users to post UGC featuring their pets using products from Wayfair. Very specific, right?

Once you know what is needed, immediately spread the info. You can do this through posts, stories, account bios, on the website, in physical stores, even in product packaging.

Don’t forget to also explain the terms and conditions. For example, “use this hashtag…” or “leave a review on the website by including product photos…” and so on.

5. Use the Search Feature

Don’t just focus on collecting User Generated Content on social media when your account is tagged or when users use brand hashtags. You should still actively search for UGC on social media in case you missed any quality content.

You can also use third-party apps like SocialMention. SocialMention lets you monitor any info on social media. Starting from general things such as brand mentions or hashtags, to info related to certain topics or content.

If you find appropriate content, contact the user immediately and ask for permission. Also, don’t forget to tell the creator about the UGC campaign you are running. So that the creator applies the appropriate terms and conditions in the content he creates in the future.

6. Study the User Generated Content You Collect

UGC can also be a means to conduct market research, you know. You can simply view and analyze the various UGCs that have entered. From there, you will find out consumer habits that can later be used for further marketing strategies.

For example, you may find that consumers tend to use your product at the same time as other products. Well, this way you find opportunities to collaborate with other brands in your next marketing strategy.

Read Viral Marketing Definition, Advantages And Disadvantages, Tips

Ready to Implement User Generated Content?

User Generated Content is a powerful marketing strategy that is often overlooked by business people. Therefore, we hope that you will start implementing it in your business after reading this article.

Oh yes, don’t just apply User Generated Content in your marketing strategy.

If you have any questions, don’t hesitate to leave them in the comments column below. See you in the next articles!


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