When we’re talking about marketing, of course, it cannot be separated from promotion which is one of the marketing strategies, namely the marketing mix which is very important to support the success of the business.
Promotion is needed when marketing an item being sold. Therefore, between promotion and marketing can hardly be separated. To promote, of course you need tools so that the promotion is successful in attracting potential buyers. The following is a review of Marketing Promotion Tools that you need to know.
In essence, promotion is a marketing communication. That is, marketing activities that seek to disseminate information, persuade, and/or remind the target market of the company and its products. The goal is that the target is willing to accept, buy and be loyal to the products offered.
Promotion can’t just stop at introducing products to consumers. Promotion must also be continued with efforts to influence so that consumers become happy and buy the products offered.
Importance of Marketing
Marketing is one of the most important activities in your start-up business. Without marketing, the products and services you produce will not reach consumers and your start-up will not earn any income. But that does not mean when you have done marketing activities, then your products and services will be immediately accepted and bought by the public.
You need a marketing strategy with special marketing tools that can help you effectively market your start-up products and services. Especially in today’s modern era. Several effective marketing tools are available on the internet that can streamline your product sales.
5 Effective Marketing Tools for Start Up Businesses
The following are 5 effective marketing tools for your start-up business that you need to try.
1. Social Media Scheduling
Social Media Scheduling (SMS) application is a social media account management application. The SMS application allows a user to manage several of his accounts on several social media. Currently, social media has become a marketing tool that is quite effective for start-up businesses. Why is that, because doing marketing on social media is very easy and effective with a target market that we can set ourselves.
So, many start-up entrepreneurs have accounts on several social media. This buffer application is very important for blasting marketing content that has been created onto existing social media massively and simultaneously at the time you have set. Some examples of buffer applications are Bufferapp and Hootsuite.
2. Email Marketing
Email is now not only a means to send messages, documents and data via the internet. Email can also be an effective marketing tool with a personal approach. One of the most effective marketing tools for start-ups is an email marketing application. Email marketing applications allow entrepreneurs to send scheduled emails to various registered email addresses. An example of an email application that you can try is Mailchimp.
3. SEO Management
For businesses that have an internet base such as a start-up business, managing SEO so that the website can be easily found by people and appears on the first page of search engines is a must. Start-up websites that appear on the page will increase the traffic conversions. Although it can be done manually, managing web SEO to appear on the start page of search engines is not easy. Therefore we need an SEO Management application that can make it easier for entrepreneurs to manage their SEO campaign. Some examples of SEO Management applications that you can try are MOZ, SEMRush Keyword Magic Tool and Keyword tools.
4. Web analytic
As a business engaged in IT, a start-up needs a tool that is able to analyze its web. This web analytics application provides data and statistics regarding web traffic. These data and statistics are used to improve and increase the effectiveness of a website, so that users can streamline the marketing of products and services on the web. Examples of web analytics applications that you can try are Google Analytics and Statcounter
5. Customer Relationship Management (CRM)
CRM is a web-based application that can help a company to manage its relationship with its customers. This application allows companies to interact directly with their customers to answer customer questions regarding the products or services they have purchased. Although its use is after-sales, CRM applications also have an influence in the marketing field. Examples of CRM applications that can be used by start-ups are Charlie and SalesForce.