What is Marketing? What are the Best Marketing Strategies for Business?

Did you know that marketing is one of the spearheads in a business? By using marketing, you can maximize business turnover, you know. Especially if you can choose the right marketing strategy.

Well, you may be wondering, what are the marketing strategies that you can use. Take it easy, in this article, we will discuss some powerful marketing strategies that can boost your sales.

What are these marketing strategies? Here’s what we’ll cover:

  • Marketing Mix
  • Viral Marketing
  • Guerrilla Marketing
  • Trend Marketing, and
  • Experiential Marketing
  • Email Marketing

Can’t wait to learn it, right? However, before discussing it, let’s first understand what marketing is.

What is Marketing?

Meaning of Marketing & Popular Marketing Strategies

Meaning of Marketing & 6 Popular Marketing Strategies

Marketing is an effort to introduce products to customers. These efforts are carried out with several activities ranging from promotion, distribution, sales to product development strategies.

Marketing plays a big role in the development of a business. It can be said that there is no successful business without good marketing efforts. The reason is that with marketing, you can get benefits such as:

  • Increase sales
  • Build good relationship with consumers
  • Brand building tools
  • product development

In practice, marketing often begins with conducting market research and analyzing consumer needs according to their buyer persona. However, even though these two things can continue to be done, it is important to continue to use up-to-date marketing strategies along with the times.

New Marketing Strategy for Your Business

Here are various marketing strategies that you can use according to your business needs:

1. Marketing Mix

Marketing mix is ​​a strategy to use various marketing efforts to achieve the desired sales target. This strategy is most widely used by business people, both new and developing businesses.

In principle, the marketing mix has 7 basic elements, namely, product, price, place, promotion, physical evidence, people, and process.

In the marketing mix, you will start by designing the best products that consumers need and making sure they are affordable. In addition, you need to create a product that is able to continue to exist with various promotional efforts.

In essence, the seven elements must be applied in order to be able to get the best marketing results.

Read What is Marketing Mix >

2. Viral Marketing

Viral marketing is a promotional strategy by using an audience to disseminate information about your product. This marketing strategy is quite capable of boosting the popularity of the business in a fast time.

Why do businesses need to use viral marketing? Because there are many advantages of this strategy. First, you can save on promotional costs. Second, having a wide audience reach can be an effective way to increase brand awareness. Third, it is very likely that your product will be reviewed by various media because of the virality.

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