What is Marketing? What are the Best Marketing Strategies for Business?

Did you know that marketing is one of the spearheads in a business? By using marketing, you can maximize business turnover, you know. Especially if you can choose the right marketing strategy.

Well, you may be wondering, what are the marketing strategies that you can use. Take it easy, in this article, we will discuss some powerful marketing strategies that can boost your sales.

What are these marketing strategies? Here’s what we’ll cover:

  • Marketing Mix
  • Viral Marketing
  • Guerrilla Marketing
  • Trend Marketing, and
  • Experiential Marketing
  • Email Marketing

Can’t wait to learn it, right? However, before discussing it, let’s first understand what marketing is.

What is Marketing?

Meaning of Marketing & Popular Marketing Strategies

Meaning of Marketing & 6 Popular Marketing Strategies

Marketing is an effort to introduce products to customers. These efforts are carried out with several activities ranging from promotion, distribution, sales to product development strategies.

Marketing plays a big role in the development of a business. It can be said that there is no successful business without good marketing efforts. The reason is that with marketing, you can get benefits such as:

  • Increase sales
  • Build good relationship with consumers
  • Brand building tools
  • product development

In practice, marketing often begins with conducting market research and analyzing consumer needs according to their buyer persona. However, even though these two things can continue to be done, it is important to continue to use up-to-date marketing strategies along with the times.

New Marketing Strategy for Your Business

Here are various marketing strategies that you can use according to your business needs:

1. Marketing Mix

Marketing mix is ​​a strategy to use various marketing efforts to achieve the desired sales target. This strategy is most widely used by business people, both new and developing businesses.

In principle, the marketing mix has 7 basic elements, namely, product, price, place, promotion, physical evidence, people, and process.

In the marketing mix, you will start by designing the best products that consumers need and making sure they are affordable. In addition, you need to create a product that is able to continue to exist with various promotional efforts.

In essence, the seven elements must be applied in order to be able to get the best marketing results.

Read What is Marketing Mix >

2. Viral Marketing

Viral marketing is a promotional strategy by using an audience to disseminate information about your product. This marketing strategy is quite capable of boosting the popularity of the business in a fast time.

Why do businesses need to use viral marketing? Because there are many advantages of this strategy. First, you can save on promotional costsSecond, having a wide audience reach can be an effective way to increase brand awareness. Third, it is very likely that your product will be reviewed by various media because of the virality.

Then, how to maximize the use of this strategy? The main thing, make sure you know the target audience for the products being offered. Also, create quality and emotional information so that more people can share it.

Read What is Viral Marketing Definition, Advantages And Disadvantages, Tips>

3. Guerrilla Marketing

Guerrilla marketing is a marketing strategy with a unique way of promotion that impresses consumers. In fact, not infrequently this marketing strategy makes people surprised by the breakthroughs made. One example is skydiving for a Red Bull product ad.

Why are so many businesses starting to use guerrilla marketing? First , it is more budget-efficient because the focus is on creative promotion methods. Second , it is easier to go viral because of the surprise and unique impression that is built. Third , it is more memorable for potential consumers who witness the promotion of the product.

Well, to implement guerrilla marketing, you need to continue to explore creative ideas to introduce products. In addition, know your audience so that the impression that is built is stronger. Not only that, you need to create a short and clear message about the promotion being carried out.

Read What is Guerilla Marketing and How to Apply It >

4. Marketing Trends

Trend marketing is a product marketing strategy by studying the latest trends in society. As a businessman, you should not miss this strategy. Because with various trends that are constantly changing, it is important to take advantage of the latest trends in promoting business products.

There are many marketing trends that are quite popular today. Some of them are the use of AI (Artificial Intelligence) or artificial intelligence to understand consumer desires. One of them, the use of Google Voice Search.

In addition, there is a Chatbot as a live chat service for consumers with the help of applications that can increase the speed of interaction with consumers. And, there are many other marketing trends.

Read 15+ Most Hitting Marketing Trends for Business >

5. Experiential Marketing

Experiential marketing is a marketing strategy that invites consumers to experience using your business products. This strategy is considered effective because consumers are invited to directly know the quality of the products offered.

There are five types of experiential marketing that you can do. It can be through product exhibitions, holding seminars, holding events, promoting user generated content, and sharing immersive experiences through Virtual Reality.

In practice, there are several strategies to run experiential marketing. First, clearly define goals, for example to build brand awareness. Second, share real experiences without being made up. Third, ask for feedback from consumers after using your product.

6. Email Marketing

Email marketing is a digital marketing method that aims to offer products to potential customers via email.

Why is this marketing strategy interesting?

  • The costs are small but the results are maximum.
  • Has a very wide range. In fact, it is predicted that by 2023 there will be 4.3 billion email users worldwide.
  • More than 90 percent of consumers check email every day.
  • More effective than social media.
  • Easily reach consumers with a variety of different devices.
  • 86 percent of  consumers want to receive promotional emails from their subscription products once a month.

Read What is Email Marketing >

What is the Marketing Strategy for Your Business?

Well, you already know what marketing is and some of the popular marketing strategies in this article. Now, it’s time to implement the best marketing strategy according to your business needs.

The best marketing strategies that we have reviewed are:

  • Marketing mix
  • Viral marketing
  • Guerrilla marketing
  • Marketing trends
  • Experiential marketing
  • Email Marketing

All of these marketing strategies have various advantages. Starting from being cost-effective, more effective at building engagement with consumers, to making it easier to reach large audiences quickly.

So how, have you been able to determine your preferred strategy?

Also Read: 14+ TikTok Content Ideas for Business Promotion


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