There are so many digital marketing techniques that can be used to promote your business. Of course, you’ve also tried most of these techniques to introduce your business to the outside.
But before marketing strategies became more diverse, email marketing had become the most widely used marketing method. In fact, there are still many who rely on this method.
As long as it is executed properly, email marketing can be an effective promotional medium.
Here’s the simple logic. Everyone must have at least one email address to communicate. Although they are rarely used for personal communication, the fact is that email is still used on a daily basis.
Therefore, we recommend you to use email marketing tactics. Especially because email marketing can be used to achieve two goals at once.
To contact potential customers, while keeping in touch with loyal customers.
Through this article, we want to invite you to understand the best practices in email marketing. Especially the things that will help you increase your email open rate and ROI.
The following are the methods that will be discussed:
1. Understand the purpose.
Set goals that are result-oriented and measurable.
2. Get the right domain name.
Specify a domain name and extension so that the email address looks good and credible. Like for example if your business is about accounting software, then make sure your domain has relevance name with your business, such as accountingsoft.com, so your email will be firstname.lastname@example.org.
3. Create a personalized email.
Write emails in personal, warm, and familiar language.
4. Create segments for email recipients.
Group email recipients by location, job title, purchase history, etc.
5. Write a compelling email subject.
Create an email subject that makes recipients curious.
6. Put the right image and call-to-action.
Show pictures so the recipient doesn’t lose their curiosity. Also insert a CTA (Call To Action) so that your goals are achieved.
Before discussing all the methods above, it would be better if we mentioned a little about click-through rate or CTR. Without further ado , come on , let’s go~
What is CTR? Why is CTR important?
Click-through rate or CTR is the average number of users who click on a link compared to all users who view websites, emails, channels, and so on.
In the case of email marketing, CTR means the number of users who opened the email and clicked on the CTA compared to the total number of users who received the email.
Although it looks simple, this is actually the biggest challenge for email marketers.
To find out how big your email marketing CTR number is, use the formula below:
Email CTR = Number of clicks / number of emails sent x 100
The above formula will help you calculate CTR. In addition, you can also know what needs to be improved from the email marketing method that is being used.
It’s possible that the problem lies in the audience that doesn’t match the product or service being offered. What’s more, your call-to-action (CTA) needs to be fixed again. Either way, knowing your CTR will help you maximize results from email marketing.
Apart from ROI and CTR, the success of email marketing also depends on the device used by the email recipient. If the email you send has not been optimized for mobile screens ( mobile friendly ), you can be sure that your email will end up in the recycle bin.
Fun fact! If the first email is opened via mobile and then opened again via desktop, then consumers are 65 percent more likely to surf the website.
5+ Email Marketing Strategies to Increase Open Rate and ROI
Now that we know the basic metrics for measuring email marketing success, let’s move on to strategies to increase open rates and ROI in email promotions.
1. Understand the goal
When planning an email marketing campaign, it is important to have a clear goal in mind. Having a goal will help you build a results -oriented strategy.
Whether it’s in the form of increased sales, traffic to the website, communication with loyal customers, the number of new accounts, or a reduced number of unsubscribes.
2. Get the right domain name
Before sending an email, make sure you have the right domain. Why? The right domain name helps you have a professional email address.
Using a free email platform or any domain name is certainly not recommended. Email addresses like email@example.com certainly not crashing into the spam folder.
Therefore, create a new domain name with a unique extension. For example .TECH, .STORE, .SITE, .ONLINE, .SPACE, or others. Unique domain names and extensions not only look cool, they also make your email stand out from the rest.
Also read: .COM Domain Not Available? These 7 Unique Domains Can Be Alternatives