What Is Brand Awareness? 10 Tips To Increase Your Business Brand Awareness



Google. Aqua. Toothpaste. Pampers. Pylox. Keds Shoes. Chiki.

For you, the names above may be just brands. However, for some people, the above brands are names. Wait a minute…Are you confused?

So, here it is. Some people prefer to name goods with a brand. For example, call sports shoes with Keds Shoes. In fact, the shoe brand is Converse, Nike, or Diadora.

People also prefer to call the activity of searching for information on the internet as Googling. In fact, there are so many search engine options. For example, Bing, Wiki, or Twitter.

Mention the brand rather than the names of objects is a sign of a high brand awareness. But roughly, how can the brands above have a very strong brand awareness?

This article will describe 10 ways and tips to increase brand awareness for businesses. But before talking about that, we will first explain what brand awareness really is and why it is important to realize it.

What is Brand Awareness?

What is Brand Awareness?
What is Brand Awareness?

Brand awareness is a sense of familiarity that customers have for a product or service. This familiar feeling can be related to anything about the brand. Whether it’s the name, logo, tagline, or other things that are still related to a brand.

For business owners, realizing brand awareness is important. In fact, it can be said, it is a long-term investment. In the next section of the article, we will explain why creating brand awareness is important.

Why is Brand Awareness Important?

After understanding the meaning of brand awareness, it is undeniable that the concept of brand awareness is quite abstract. Therefore, evaluating how much customer awareness of a brand is is quite difficult to do.

However, that does not mean that brand awareness does not need to be increased. There are at least four reasons why brand awareness will benefit you in the long run.

Creating Customer Trust

The more often a brand is discussed, the more familiar a brand is in the minds of consumers. If this is done continuously, potential customers will increasingly believe in the quality of the brand. In the end, customers will be moved to buy products from that brand.

The idea is proven by a study. The research mentions two factors that make potential customers to buy a product or service. First, how familiar are consumers with the brand name. Second, customer trust in the brand.

Imagine when you want to buy a brand of milk coffee products. One product is already well known and consumed by many of your friends. While the other, is a coffee milk brand that has not been released for a long time.

If you offer to buy milk coffee together, they’re more likely to choose a brand they’ve known for a long time, right? That’s what happens when you have a product with a strong level of brand awareness.

Makes It Easy to Get New Customers

For a layman, choosing a product or service is quite confusing. Yes, there are lots of advertisements and promotions to help potential customers. However, it is meaningless without brand awareness. Because usually, a potential customer will not buy a product that has never been used by others.

Therefore, building a reputation and a positive impression is important. Both of these can be realized in the form of customer testimonials and reviews, attractive advertisements, and presence on various social media lines.

In principle, the more people who know about a brand, the greater the brand can attract new consumers.

Increase “Brand Equity”

In the long term, the consumer’s experience and impression of using the product can form brand equity. Brand equity can be said to be good when consumers have positive experiences and impressions on a brand.

Allie Decker mentions four things that are affected when a brand’s brand equity increases. First, product prices can increase. This happens along with the increasing brand value and exclusive impression.

Second, the increasing number of products and services offered. Third, rising stock prices. Fourth, the social impact is also widespread.


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